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September 4, 2013
By: TOM BRANNA
Editor
BASF has rolled out Get the Look 2.0, a new virtual makeover application that showcases BASF’s personal care portfolio which includes 2015 beauty trends and looks. Powered by ModiFace, the application allows customers to personalize a makeover by uploading their own photo or choosing a model from the photo library. From there, the user can adjust hair style, eye makeup, face makeup and anti-aging effects. (To try Get the Look 2.0, visit www.innovadex.com.) “We’re excited to launch Get the Look ...
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